Branding is important for any company or business and we use it to introduce our services to the world. Somewhere down the line, we may realize that we want to make changes to our brands. We get tired of the way our logos look or simply want to make minor adjustments to our brands.
Out with The Old Logo and With in The New Logo
I started branding myself towards the end of my associate’s degree at New England Tech. The logo was the first and last initials of my name. The colors I used in my logo was a dark blue and light purple. Many people thought that the B in my logo represented my glasses and I went along with this idea for the time being.
The Design Process
While earning my bachelor’s degree, I realized that my logo didn’t fit my brand identity anymore because I was growing as a designer and a person. My brand name is Imagine Sarah and I wanted my new logo to match my brand name. I had a hard time coming up with a design because I didn’t know how I wanted my logo to look. However, I am thankful for my professors and peers because their advice encouraged me to work harder in order to create a new logo.
I wanted my new logo to represent more of my identity than my original logo did. I still kept the glasses idea, but used them as an object in the design instead of as a letter. The reason why I chose an icon of myself because I wanted to illustrate what I looked like and used this idea as an example of my identity. I wanted my logo to have different colors of blue because blue is my favorite color and I feel this color fits my personality. The font I chose was called Soak Up The Sun and was created by 50Fox Studio. The reason why I chose this font was that I wanted a script font that looks like it was handwritten. Overall, I am happy with the final look of my new logo and the way it matches my brand identity.
Mock Up Examples
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Are you having trouble with your brand or feel like your brand needs a redesign? Well, I will be glad to help you and discuss new ideas to improve your brand.